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This is more than just a sponsorship. It’s a celebration of two things Australians know and love: great cricket and great wine. Whether it's a day at the ground, a summer BBQ, or watching the match from the couch, cricket has always brought people together, and now, so will a glass of McGuigan.
With one bottle sold every second globally*, we know what it means to be part of moments that matter. This partnership gives us the opportunity to connect with millions of cricket fans across Australia and around the world - on the field, in stores, and everywhere the game is played and enjoyed.
“We’re thrilled to partner with Cricket Australia,” says Tom Dusseldorp, CEO of Australian Vintage.
“There’s something quintessentially Australian about enjoying great sport and great wine together. This partnership allows us to celebrate those moments, big and small, with fans everywhere.”
As part of the partnership, we’ll be rolling out a series of activations to bring McGuigan even closer to cricket fans, including:
This collaboration is all about being part of the Aussie summer in the most meaningful way, by showing up where it counts and raising a glass to the moments that bring us together.
“As Cricket Australia delivers another record-breaking summer, this is the perfect platform to remind Australians why McGuigan continues to be a favourite at the table,” says Dusseldorp.
From the first ball to the final wicket, we’re proud to be part of the game and even prouder to be invited into the homes, backyards, and celebrations of cricket fans across the country. The partnership officially commenced on 1 July 2025. We can’t wait to share what’s coming next.
*Source: Total McGuigan Wines Total Brand Sales: Latest 2 weeks (July 2025).
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