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McGuigan Zero Provides Consumers with Freedom of Choice

McGuigan Zero Drives Innovation & Consumer Choice

24 Aug 2020
With McGuigan Wines, consumers now have the freedom of choice to enjoy a glass of great tasting wine, free from alcohol. Responding to global moderation trends and consumers seeking alcohol-free alternatives, McGuigan’s winemakers set out to find a way to make generous fruit-forward and balanced wine, just with the alcohol removed. The result is McGuigan Zero, a range of zero-alcohol wines featuring the same high-quality and varietal characteristics you would expect from full-strength wine, free from alcohol yet full in flavour….

 

Read more in this latest article published by The Shout